August 20, 2025
7th Key Development has officially announced the appointment of Rose Anwar as chief executive officer, taking the company into the next stage of its progression as it prepares to officially launch its first project, Nexara Tower. The announcement signals the company's commitment to establishing a strong foundation for leadership, focusing on sustainable development, strategic innovation, and delivering an enduring difference to the UAE real estate market.
Rose, now leading 7th Key, brings over 25 years of international leadership across multiple regions and has led complex digital transformation projects combining people, business, and technology. She is regarded as a transformational leader and is now continuing to lead 7th Key while emphasising clarity in operational excellence, innovation, and reaching new levels of adaptiveness in these dynamic markets.
Rose has developed extensive expertise in business strategy, emerging technologies, and process automation, consistently leveraging innovation as a foundation for her competitive advantage. Through a consistent application of process, Rose has built a career developing processes used to turn strategic ideas into reality, quantify results, and ultimately promote change across different markets. Rose's leadership role with her team has always been about getting results, but she has repeatedly achieved and delivered outstanding, high-impact results to establish new standards of excellence in an even broader sense.
Speaking about her new role, Rose said: “I believe people, purpose, and passion are at the heart of every successful team. At 7th Key, my focus is on uniting innovation, sustainability, and design excellence to create communities that stand the test of time."
Rose, a graduate of the MIT Sloan School of Management, offers strategic insight with a practical bent on realisation. She is sought-after for embedding technology into business models, creating cultures of innovation, and grooming the next generation of leaders. Under her leadership, 7th Key is set to break the mold of urban luxury in Dubai.
"With Nexara, we aim to redefine urban living in Dubai and deliver projects that have a lasting effect on both residents and the city," she added.
