7th Key Development has officially announced the appointment of Rose Anwar as chief executive officer, taking the company into the next stage of its progression as it prepares to officially launch its first project, Nexara Tower. The announcement signals the company's commitment to establishing a strong foundation for leadership, focusing on sustainable development, strategic innovation, and delivering an enduring difference to the UAE real estate market.

Rose, now leading 7th Key, brings over 25 years of international leadership across multiple regions and has led complex digital transformation projects combining people, business, and technology. She is regarded as a transformational leader and is now continuing to lead 7th Key while emphasising clarity in operational excellence, innovation, and reaching new levels of adaptiveness in these dynamic markets.