April 30, 2025
7th Key Developers, a Dubai-based real estate company with a mission to reshape the city’s skyline through a focus on urban luxury, has announced the launch of its highly anticipated project in Jumeirah Village Circle (JVC). The development, potentially named Nexara Tower, represents a key milestone for the company as it continues to deliver high-end, accessible urban living in Dubai.
Strategically located in Dubai's vibrant JVC, District 11, the project offers convenient access to Dubai's key landmarks. 7th Key envisions this location as a gateway to a thriving community, providing residents with access to shopping, entertainment, and green spaces. This aligns with 7th Key's emphasis on community living and their design approach of selecting locations that foster a vibrant community atmosphere.
The JVC development will feature a 40-floor building, comprising a ground floor, four podium levels, 34 residential floors, and a rooftop. The tower will offer a diverse range of layouts in an urban luxury style, including one-, two-, and three-bedroom apartments ranging from 680 to 2,289 sq ft, as well as four-bedroom (2,476 sq ft) and five-bedroom (3,261 sq ft) duplexes. A total of 185 residential and commercial spaces will be available.
Architecturally, the project draws inspiration from UK design aesthetics, reflecting 7th Key’s mission to make elegant living more widely available. The company specialises in off-plan developments that merge class, simplicity and space within a refined urban luxury theme. Its properties are designed to balance modern design, comfort and sustainability, offering residents luxury living at more accessible price points. This approach reflects 7th Key’s values of sophistication, practicality, and quality.
The JVC project has secured financial backing from key industry players and advisement from PwC. Full buyer protection will be implemented, with all instalments securely held in escrow upon the official launch. Strong pre-launch interest and expression of interest from both local and international buyers underscores the growing demand for these thoughtfully designed urban homes.
Nuwan Karunanayake, general manager of 7th Key Developers, expressed his optimism about the launch, saying: “We are excited to reach this significant stage of development. With the strong demand we’ve seen so far and our secure financial backing, we are confident that this project will exceed expectations and truly elevate the quality of urban living in Dubai.”
7th Key Developers is guided by a vision of building vibrant urban spaces that emphasise community, functionality, and design. The company’s investment strategy is supported by an advisory board that includes technology leaders and local business figures, offering insights into Dubai’s evolving real estate landscape. The launch of the JVC project marks the beginning of a new chapter for the company, which also plans to explore opportunities in the ready-to-move-in (RTMI) segment providing buyers with completed homes and developed infrastructure for a seamless living experience.
